Marketing and Media
We pride ourselves on providing schools with bespoke, creative marketing, media and communications solutions and strategies that are practical, achievable and cost-effective.
We are educational marketing and development specialists with over 25 years’ experience in transforming retention and recruitment from Nursery up to University. Our specialist knowledge and breadth of experience, combined with our attention to detail ensures that schools and universities can secure their complete, targeted marketing and media solutions through just one company, UKschools.com.
We’re delighted that our team offers more practical and achievable marketing and media solutions, rather than expensive, generic, school marketing reports. We aim to do things differently:
- to listen, engage, be pro-active and creative in our work with you. After all, it’s your school and we’re there to help and provide bespoke advice and solutions.
- to identify and provide your marketing and media solutions from our experience in diverse industries, including creative directors from award-winning national marketing campaigns, consultants with international corporate experience and, of course, those with considerable experience working in, and with, schools.
- to give generously of our time and offer genuinely practical, effective, solutions that can often be swiftly implemented.
Schools are going to have to work much harder after the recent challenging and unprecedented times. Every school claims to have its own USP – often great pastoral care, impressive academic results and/or stunning facilities – the problem is that so many other schools are claiming these too. So, what is your school’s unique selling point? Do you know? Has it changed or developed over years? Have you ever asked anyone?
We aim to help your school define itself and, where possible, differentiate from the competition.
We bring that ‘fresh pair of eyes’, that ‘independent and impartial perspective’ and the knowledge and experience of seeing other schools face challenges too.
Some of the ways in which we can help:
- create campaigns to build family enquiries
- develop personalised online prospectuses
- maximise social media marketing
- raise your school’s profile
- communicate and consult with parents, students, staff and other stakeholders
- discreet auditing of existing systems and approaches
… and so much more. Contact us to start the conversation.
Our team delivers targeted national and international social media campaigns to increase profile, enquiries, and recruitment.
Our team ranges from those with considerable strategic marketing experience to those who have a real understanding of the power of social media and how schools can harness the possibly untapped, effective communication tools in the constantly changing world of global social media.
Very few schools truly understand or use social media advertising properly – so we want to help you stand out from what is a crowded marketplace.
One thing 2020 has taught us, is the fact things can be done differently more than ever before. It has also proven that remote working is no impediment for project success.
We create excellent value campaigns that will:
- grow existing global social media audiences (ideal for international recruitment)
- create new audiences and potential student recruitment from targeted online advertising
- provide Return on Investment (ROI) estimates based on trusted audience algorithms
- promote events, attendance, participation, or engagement
- generate significant numbers of qualified and relevant enquiries
Consistent results for clients show them how social media delivers precise ROI analysis, unlike print or outdoor media, meaning marketing spend can be interrogated accurately, and spent more wisely.
The budget is as little or as much as your budget and project brief allows. We have conducted small scale campaigns for schools for as little as £2000.
Visual identity and branding
Create a new dynamic, mobile-friendly, brand image of your school and raise the profile of your school. Simple-to-use website, vibrant imagery, effective text and placing the strengths of your school at the heart of your visual identity are essential for all schools to capture their prospective families and visitors’ attention.
Filming & Photography
Take your school to new heights! Our considerable schools’ marketing experience combined with an exceptional aerial and ground imaging team brings schools an exciting, bespoke approach to film, media and marketing.
Unique aerial imagery, professional video and impressive still photography combine to create stunning opportunities to promote your school. We have the knowledge, skills and equipment to bring your school to life with imagery that really will capture visitors’ attention.
Website build & development
Promote your school effectively with a dynamic, mobile-friendly and eye-catching website which clearly identifies your ethos and makes communication with your wider community easy.
Search-engine optimisation is invaluable to ensure your school, charity or organisation is benefitting from the large target audience on the web. Be guided by those who understand and can secure better online presence for you.
Our recommended easy-to-use management systems will ensure that your website will always be dynamic, relevant and up-to-date. Initial training is available and included in our set-up.
Online and print media
Effective marketing materials are essential to the success of your organisation. We can enhance existing publications using designers, illustrators and photographers, or offer creative approaches to create a completely new brand identity. You will be involved throughout the process, ensuring the core aims, traditions and aspirations of your organisation are reflected in new designs.
Our experienced consultants conduct comprehensive reviews of all marketing and communication tools: social media, website, literature, advertising, personnel and budgets.
We conduct a complete analysis of marketing from prospective parent enquiry to a review of all your promotion and publicity approaches before a subsequent follow-up with prospective parents and students.
A review of your admissions and communications process is one of the most useful and valuable services that we offer. Our external perspective often identifies areas that can be improved with remarkable ease and lead to greater effectiveness. This gateway to your school is fundamental to your reputation and perception in the wider community.